Price Like You Mean It
Stop Undercharging and Earn What You're Worth as a Solo Consultant
Most solo consultants undercharge not because they lack expertise, but because they don't know how to price it. This is the tactical playbook for consultants, fractional executives, and business coaches who are tired of trading hours for dollars and ready to charge based on value.
What You'll Achieve
Real, measurable outcomes from applying this system
Stop trading hours for dollars and start charging based on value
Confidently handle price objections using proven psychological frameworks
Package your services to increase average deal size by 40-200%
Build recurring revenue through retainer frameworks that stick
What's Inside
Everything you need to transform your business
Calculate your true hourly cost including all hidden expenses and non-billable time
Value Mapping worksheets to quantify intangible client outcomes
3-tier packaging templates with psychological pricing strategies
Email scripts for handling 'you're too expensive' objections
Retainer agreement templates that prevent scope creep
Case studies of consultants who 2-5x'd their income in under a year
The Minimum Viable Rate formula and lifestyle goal calculator
Transition playbook for raising rates with existing clients
Core Frameworks
Battle-tested systems you can implement immediately
The Value Mapping Framework
Learn to quantify intangible results and translate client outcomes into concrete business value. Stop selling time, start selling transformation.
3-Tier Package Structure
Design service packages that eliminate price resistance using anchoring and contrast psychology. Guide clients to mid-tier and premium options naturally.
The Rate Transition System
Raise rates with existing clients without losing them. Includes email templates, timing strategies, and grandfather clause frameworks.
Real Results from Real People
Here's what happens when you apply these systems
"I went from $150/hour to $300/hour using the Value Mapping Framework. Same work, better positioning. The objection handling scripts alone paid for the book 100x over."
Sarah Chen
Email Copywriter
Doubled rates without losing clients
"The 3-tier packaging strategy changed everything. My average deal size went from $2K to $8K overnight. Clients actually thank me for the clarity."
Maya Rodriguez
Social Media Strategist
4x average project value
"I was stuck at $75/hour for years. After implementing the retainer framework in Chapter 7, I built $15K/month in recurring revenue. No more feast-or-famine cycles."
Tom Jackson
Brand Consultant
$15K/month recurring revenue
Common Questions
Everything you need to know about Price Like You Mean It
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Chapter 1: Know Your Real Worth — Calculating Your True Hourly Cost
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